Martin Jordanovski
Portrait of Martin Jordanovski

Engineering and Delivery Leader | AI‑Native Delivery

I help teams ship more code.outcomes that matter.

17+ years in software, the last 10+ leading people, delivery and client relationships, with clients in the UAE, Europe and Canada and teams across Europe, Africa and LATAM.

Teams of up to 30 engineers and multi-vendor programmes of 40+ for Mubadala, EUROCONTROL (via Indra), BMW, Daimler and Canaccord.

Drive through my career in 3D

An interactive island with a stop for each chapter.

Programmes I've led delivery or teams for

  • Mubadala Investment Company
  • EUROCONTROL
  • BMW
  • Daimler
  • Canaccord Genuity
  • Wacom

What I focus on

People leadership
Performance, compensation, career growth and retention for around 30 engineers, plus technical interviews for new hires.
Client partnership
Grew into Client Lead on Mubadala's AI-enabled platform, working directly with executives and leading budget planning for a $5M+ annual portfolio.
Predictable delivery
Governance, release cadence, estimation, quality gates and root-cause analysis, including on a 24/7 safety-critical platform for EUROCONTROL.
Turnarounds
Took over a struggling 20+ person account and rebuilt trust with the team and the client until it became an account the company was proud of.
Product and Agile leadership
Proxy Product Owner on BMW's global vehicle platforms (EMEA, US, CN), plus technical project management and Scrum across distributed teams.
AI-enabled engineering
Driving AI Fluency adoption across Avenga's teams in South East Europe, Egypt, LATAM, Poland, Czech Republic and Slovakia, and Ukraine.

Experience

  1. 2025 to now

    Engineering Manager at Avenga

    Line manager for around 30 engineers: performance, growth, compensation and retention. Supporting presales and advising client accounts where needed. Leading AI Fluency adoption across teams in six regions.

  2. 2021 to 2025

    Delivery Manager at Musala Soft

    • Mubadala Investment Company, Abu Dhabi, 2021 to 2024. Grew into Client Lead on an AI-enabled platform in a ~40-person multi-vendor organisation. Led budget planning for a $5.1M annual portfolio, introduced the delivery model and set the quality strategy.
    • EUROCONTROL via Indra Avitech, 2024 to 2025. Led delivery across the NOTAM and Pre-flight Information Bulletin streams: 24/7, safety-critical, designed for 100,000 NOTAMs a day, in a 40+ person multi-vendor programme.
    • Also: advisory role on the UAE national job-portal modernisation; delivery and people management for Canaccord Genuity's wealth-management platform team; delivery of Wacom's Android digital-notebook app.
  3. 2020 to 2021

    Senior Engineering Leader at Musala Soft

    BMW ConnectedDrive, Skopje and Munich. Line management for about 20 engineers, Proxy Product Owner on BMW's global vehicle platforms (EMEA, US, CN), Product Owner for the Secure Campaign Management backend, and local lead for the Skopje office within the distributed team.

  4. 2016 to 2020

    Team Lead at Musala Soft

    BMW ConnectedDrive and the BMW i Digital Charging Service, plus Daimler's MDS Toolset through Cellent. Architecture, mentoring, capacity negotiation with BMW IT in Munich, and escalation point for a 20+ person Skopje office.

  5. 2015 to 2016

    Senior Software Engineer at Musala Soft

    Daimler and Cellent, in a distributed Scrum team across North Macedonia, Bulgaria and Germany.

  6. 2009 to 2015

    Software engineer to lead engineer

    Java enterprise software in healthcare, pharma, financial services and the public sector: Lead Software Engineer at Zegin, Software Engineer at EOS Matrix and Compunet Engineering.

Writing, video and talks

Superpowers vs Agent Skills vs Pocock vs ECC: four philosophies of AI coding workflows

Four open-source frameworks with close to a million GitHub stars between them, and the different bets each one makes about how engineers should work with coding agents. Models keep getting smarter, but a smarter model still guesses: what these frameworks agree on matters more than where they differ.

Read on Medium Watch the Short

More articles and short videos

Writing and short takes on AI and engineering leadership.

All articles on Medium YouTube channel

Conference talks, 2016-2017

Early talks on technologies that were new at the time.

Digitization of assets through blockchain technology

Muffin Conference, Skopje and Sofia. Watch the trailer

Virtual web reality (WebVR)

Muffin Conference, Skopje and Sofia. Watch the trailer

What people say

“His methodical and structured approach to work significantly contributed to the project's success and resulted in mutual satisfaction regarding the implemented tool.”
Matteo Zanoni Director, Data and AI Advisory at EY. Martin's client.
“He managed to bring the trust back and motivate the people to the extent that the account soon became something we are all proud of. When he says something, you can 100% rely on the delivery of the commitment.”
Aleksandar Ubavkov Led Musala Soft's operations in North Macedonia. Managed Martin directly.

Credentials

Education

  • MSc Software Engineering, in progress
    UACS, Skopje
  • BSc Computer Science and IT
    MIT University, Skopje

Certifications

  • Professional Scrum Product Owner I
  • Professional Scrum Master I

Languages

  • English
    Full professional
  • German
    Limited working

Get in touch

The best way to reach me is a message on LinkedIn.